About Priority Haulage
Company History
Established in 2021, Priority Haulage, headquartered in Waimauku, Auckland, has rapidly emerged as a trusted name in the heavy machinery and equipment transport sector. Our journey began with a clear vision: to provide exceptional transport services, supported by a firm commitment to safety, reliability, and customer satisfaction. Our founders, Nick and Jack Fowler brought together their extensive experience from a diverse set of roles to set the foundations for the company.
Since inception, Priority Haulage has been dedicated to serving a varied clientele, covering industries such as civil construction, earthworks, and machinery hire. Our operational area covers the entire Auckland region and beyond, catering to our clients needs. Our fleet, which began with 1, has grown to 4, and includes a range of dependable transporters, enabling us to handle machinery of varying sizes and weights with ease.
Recognised for our prompt and reliable service, we have established trust and built long-term relationships with our clients. Our growth is a testament to our team's hard work and our commitment to adapting innovative transport solutions. As we continue to expand our services, Priority Haulage remains persistent in its mission to lead the way in superior asset delivery nationwide.
Meet The Founders
Co-founded by brothers Nick and Jack Fowler, our leadership unites two complementary skill sets
Nick Fowler
Operations Manager
Nick specialises in providing customised and dependable services, drawing on his extensive background in transport and equipment hire. With years of hands-on experience, Nick has developed a deep understanding of the nuances and demands of the transport industry. His passion for trucking and commitment to excellence are evident in every job he co-ordinates.
Nick is not just about getting the job done; he is about getting it done right, with a personal touch. He believes in building strong relationships with clients, ensuring that each interaction is not only efficient but also tailored to meet their specific needs. His in-depth knowledge and enthusiastic approach makes him an asset to Priority Haulage and a favourite among clients.
Jack Fowler
Finance Manager
Jack brings over a decade of local and international financial, management, and tax accounting experience to our team. His wide-ranging expertise covers essential areas of business, including comprehensive financial reporting and effective management practices. This diverse background has been key in shaping our company's process-driven approach, focused on delivering solutions to meet our clients evolving needs.
Jack's proficiency in analysing systems landscapes and implementing efficient processes has been essential to the development and fine-tuning of the company’s internal operations. His insights and leadership have optimised Priority Haulages quality service delivery, with the goal of consistently maximising client value.
Meet The Team
Elaine Reyes
Financial Controller
Elaine brings over 12 years of expertise in accounting, audit, and tax, having held various managerial positions. Drawing on her extensive experience at PwC, Elaine adds exceptional value to our financial operations. Skilled in management reporting and financial planning, she ensures accurate and strategic financial decision-making to support our growth.
Elaine, a dedicated homebody, also finds joy in caring for her family and creating a supportive environment. Her faith guides her in ensuring their well-being and happiness, maintaining a home filled with fun and laughter. Balancing her professional and personal life with grace, she is a valuable asset to our team.
April Presto
Fleet Dispatch & Operations Support
April is a creative thinker who is able to approach problems and challenges from unique perspectives. This is reflected in her journey which includes a mix of operational, customer service and digital marketing focused roles. Her diverse experience makes her a powerful attribute to our team, she is always looking for ways to improve our operations and client experience.
April lives by the humble mantra, “Without divine grace, we are merely vessels of emptiness”, and it's in God's light that she finds her purpose and strength. Her interests include photography, design, and the arts, alongside a deep commitment to her family and work. April values the continuous journey of self-improvement while maintaining peace of mind.
Aaron Chessell
Truck Driver
Aaron embarked on his trucking career at 18, initially in freight, then progressing to tipper trucks. Possessing a broad range of qualifications, including, full licenses for classes 1-4, wheels, tracks and rollers certification, and an EWP certificate, he joined Priority Haulage. Here, his long-standing ambition of becoming a professional transport operator has been realised, where his efforts greatly boost our daily operational productivity.
Driven by a lifelong passion for trucking, he is committed to delivering excellence and meeting client expectations with 100% effort in every job. Outside work, Aaron's adventurous interests include golf, paragliding, kitesurfing, off-roading, and flying planes, reflecting his dynamic approach to both work and play.
Mohammed Mosheed
Truck Driver
Mosh began his career in the transportation industry working in postal freight. With an early interest in trucking, he obtained his Class 2 license last year and swiftly progressed to a Class 4 license. With seven years of driving experience, Mosh joined Priority Haulage for his first official trucking job. He has found great fulfilment in his role as a transporter driver, consistently eager to learn, advance his skills and contribute to our clients success.
Beyond work, Mosh enjoys playing soccer, riding his mountain bike, and engaging in outdoor activities with his daughter. He lives by the motto, "Verily, with hardship comes ease."
Our Commitment to Excellence
Priority Haulage is not just a transport service; we're a dedicated partner in your success. We set ourselves apart with a focus on quality and integrity, which form essential components of our operations. Through a persistent commitment to operational excellence, we aim to build trusted relationships with our clients by consistently going above and beyond to meet your transport needs.
Core Values
By embodying these Core Values, Priority Haulage aims to establish itself as a trusted and renowned name in the heavy machinery and equipment transport industry, both within Auckland and throughout New Zealand.
Reliability & Excellence
We prioritise the safe and secure transportation of our clients’ assets, delivering on our promises with a commitment to excellence. Our well-maintained fleet and skilled team enable us to provide consistent, high-quality services.
Client Satisfaction & Communication
We focus on building strong relationships with our clients through understanding their unique needs and providing personalised services. Clear and effective communication promotes transparency and trust, ensuring we meet and exceed expectations.
Safety & Accountability
Upholding the highest standards of safety and taking full responsibility for our actions is fundamental to our operations. We adhere to relevant regulations and implement strict safety protocols to protect all stakeholders.
Innovation & Problem Solving
Embracing innovation, we continuously strive to improve processes and systems, leveraging technology and industry best practices. Our proactive and innovative approach to problem-solving helps us adapt and overcome challenges.
Teamwork & Collaboration
We mantain a collaborative work environment, valuing and respecting each team member’s contributions. By working together, we leverage diverse skills and experiences to achieve our goals and deliver exceptional results for our clients.